VIDEO PRODUCTION
KOMODOIN
CHALLENGE
Eximbank wanted to create videos that were easy to follow and enjoyable to watch. The main challenge was finding a style that felt clear, simple and right for an MSME audience. We also had a short timeline and a small team.
PROCESS
As Art Director, I set the visual direction for the project. My team and I used motion graphics to explain each topic without making the screen feel too busy. The goal was to keep the visuals clear and easy to edit. We also had to adjust our design taste to match the audience. With a schedule clear communication helped the team stay focused and finish the project on time.
MY ROLE
Art Director